Femto-Management

This deadpan comedy skewering of Silicon Valley's addiction to micromanagement started as a recruiting video for my client Reputation.com before becoming a tech industry cult sensation and film festival favorite.

Film Synopsis

Visionary innovator Michael Fertik (played by real-life startup founder Michael Fertik) discusses femto-management, a game-changing reinvention of micromanagement, in this note perfect satire of Silicon Valley business culture.

Femto Fun Facts

Femto-Management was conceived as a recruiting video for Reputation.com targeting experienced technical talent so it’s chocked full of startup jokes and Silicon Valley references. When the team at Reputation.com discovered people outside the tech bubble were watching and sharing the video it was a genuine surprise.

Curious to see how it would play to a live audience, the team submitted the film to a few upcoming film festivals. Femto-Management made its theatrical debut at the Houston Comedy Festival in August of 2014. The audience seemed to like it, nominating Michael Fertik for Best Actor at the festival awards ceremony.

Festivals & Awards

Production Credits

STARRING

Michael Fertik as “Michael Fertik”

David Cowan as “David Cowan”

DIRECTED, PRODUCED & EDITED BY

Martin Sweeney

WRITTEN BY

Michael Fertik & Martin Sweeney

CINEMATOGRAPHER

Aaron Meister

ASSISTANT CINEMATOGRAPHER

Ben Lunden

GAFFER

Kiva Knight

GRIP

Walter Kotkowski

SOUND RECORDIST

Adriano Bravo

SOUND ENGINEER & MIX

Geoff Sanoff

HAIR AND MAKE UP

Jihyun Kim

PRODUCTION ASSISTANT

Emily Barbera

MUSIC

Commercial Vibes by Audiophile a.k.a. Jake LaVallee

Documentary Intrigue to Uplifting by Cinematic Music

A Playful Mystery by Audiophile a.k.a. Jake LaVallee

Minimal by Pink Zebra

Progressive Commercial by Audiophile a.k.a. Jake LaVallee

Inspiring Reflections by Audiophile a.k.a. Jake LaVallee

MUSIC LICENSING VIA

Audio Jungle

STOCK IMAGES VIA

Shutterstock