Ignition Partners
The objective of this set of promotional videos was to communicate the critical support role the partners at Ignition Ventures play in the growth and development and success of the startups they fund. There was one big hitch: it was pretty clear the partners at Ignition weren’t very comfortable talking about how successful they were. In early development meetings the conversations always pivoted right to the founders’ stories. Their challenges. Their ingenuity. Their perseverance.
Ignition’s philosophy was about investing in the right people as much as the right idea. It made sense then to focus on Ignition-funded founders and allow them to highlight Ignition’s contributions in the context of their founder stories.
Concept & Creative Development
The visual theme was built around two cornerstones of startup culture: whiteboards and Post-It notes.
Interviews with startup founders were keyed and then composited with backgrounds matching common Post-It colors. The animations were created from key frames to evoke a stop motion feel.
Founder Testimonials Video
Ignition Project Collaborators
Illustrator - Tommaso de Sanctis
Animation - Magali Zadoff
Cinematographer - Jesse Dana
Music - Geoff Sanoff
Silicon Valley Crew
AC - Sydney Cox
Gaffer - Daniel Juenemann
Grip - Vanessa Woo
Sound Recordist - Adriano Bravo
Hair + Make up - Jihyun Kim
Seattle Crew
Cinematographer - Tylor Jones
AC - David M. Davis
Gaffer - Tim Tyler
Sound Recordist - Chuck Kraft
Hair + Make up - Lisa Margaret Corr